I'm Helen Chen — a local SEO specialist and trained copywriter based in Queens, New York.
Before I became an SEO consultant, I spent over 20 years running a building materials retail and wholesale business in New York. I know the industry, the products, the customers, and the pressure — because I lived it.
In 2022, I made a major career transition. I trained as a copywriter through AWAI and taught myself local SEO and Google Business Profile optimization through real clients and real results.
My clients see real, measurable results — like the Queens kitchen and bath showroom that grew their Google Maps visibility by 134% in just 4 months.
20 Years in the Building Materials Industry. Now I Help Local Businesses Get Found on Google.
Get Your Free Google Maps Audit
I provide local SEO services and Google Business Profile optimization for tile showrooms, kitchen and bath retailers, and home improvement businesses across New York and nationwide.
Why Work With Me
I spent 20+ years in the building materials industry — I understand your customers, your products, and your market better than any generic SEO consultant.
My clients see measurable growth — like the Queens kitchen and bath showroom that grew their Google Maps visibility by 134% in just 4 months.
Every month you get a clear report showing exactly what was done and what improved. No guessing, no surprises — just honest work and real data.
Industry Expertise
Customer-Focused Approach
Copy That Converts
Beyond the Work: The Real Me
I’m a writer, a businesswoman, and a mom who finds joy in simple things — cooking for my family, reading with a cup of tea, or listening to soft music.
As a bilingual creative (English + Mandarin), I love bridging cultures. That means I can write SEO website content for Chinese-speaking contractors and construction companies looking to reach diverse audiences — helping more businesses connect with the right customers.
I’m also an introvert at heart. I believe in thoughtful listening, deep focus, and doing meaningful work that lasts — the same qualities I bring to every local SEO and copywriting project。